Why Every Manufacturer Should Start Using Video Marketing
It is evident that people are watching more videos today than they did in the past. While most marketing videos posted on social media platforms target consumers, manufacturers are also using videos to showcase their products to business people. But before you start your digital marketing campaigns, you should study your market and adopt strategies that can help grow your market share.
A quick example, most individuals who buy your products, whether it is a car part, computer, or phone, are online and they can provide you with direct feedback after using your products. That eliminates the need of waiting for information to reach you through the supply chain network. You will do all the necessary improvements and stay ahead of your competitors. Digital marketing strategies range from guests posts to social media marketing and video marketing. Keep reading to know the benefits of video marketing in manufacturing.
Important Facts about Video Marketing
The available data shows that over 85 percent of the business relied on video marketing in 2020. That represented a 24 percent increase from the percentage of businesses that were using video marketing in 2016. Even more, 90 percent of all marketers believe that videos are the most important addition to any marketing campaign.
Most marketers prefer testimonial videos, presentation videos, video ads, and sales videos. The number of people using smartphones has been increasing rapidly and therefore video marketing is becoming more important. Here are some of the benefits you should expect after adopting video marketing in your manufacturing business.
- Video Marketing will Boost Conversions
Any type of marketing you select for your business should help grow your brand, increase profitability and drive conversions. Videos will help you boost conversions. Actually, you can increase conversions by over 80 percent if you do it properly.
Manufacturers who use video marketing manage to increase their direct sales too. Studies have shown that nearly 70 percent of all people buy products after watching explainer videos online. So, it is important you start thinking of how to build good videos if one of your goals is to increase your sales.
Vision is the most dominant sense in our brains. It is for that reason that most of the information that reaches our brains is visual. Therefore, a marketing video will have a big impact on the decisions of your target customers.
- Videos Generate Higher Return on Investment
Before you undertake any marketing activity as a manufacturer, you have to analyze it properly to be sure that you will attain your goals. Furthermore, you must think about the expected returns on investment. Fortunately, video marketing offers fantastic returns on investment. Some businesses have reported an impressive 83 percent.
Even though you need video production skills to create good marketing videos for your business, the cost of creating a high-quality video is very low. Most online video editing tools are affordable. Some people also use their smartphones to make marketing videos and post them on social media platforms. If you have never created a marketing video before, hire a professional and you will love the results.
- Marketing Videos Will Help You Build Customer Trust
If you would want to increase the sales of your marketing company, then you have to gain customer trust. Most companies use videos to build trust and establish good long-term relationships with clients. By showing your clients how you produce a specific product or how it works, you will have created the road they need to come to you.
To grow your manufacturing business, you have to put more effort into increasing sales and that might require you to use various marketing channels. Videos are audio-visuals and they are therefore more appealing compared to texts. They will help you drive conversions and build customer trust. According to Iskander Makhmudov, the founder and owner of UGMK, one of your main goals should be to make your visitors part of your business by getting their trust.
