An enterprise has over 80% unstructured data, which is only growing at 55 to 65 per cent every year. That is why you need access to Named Entity Extraction (NER). Essentially, this tool helps machines extract various unstructured entities like events, locations, product names, and more.
But you might wonder what exactly NER is and what its benefits are, isn’t it? Don’t worry; this article is all you need to know about the usefulness of such tools.
Explaining NER
NER is a textual analysis. It uses Natural Language Processing and enables machines to pull out specific information from unstructured data. Essentially, it helps in classifying unstructured data into relevant categories.
For instance, if you have a set of information and use the NER tool, it will extract the names, numerical expressions, and location from it. For example, Apple launches iPhone 14 pro in India. The NER on this statement will extract the company name, product name, and location.
How It Helps Enterprises
NER helps enterprises streamline their data and quickly get the information they need. Moreover, it provides the following benefits for organizations:
Offers them insights into customer feedback
Companies often take customer feedback to understand their standing. However, this data is highly unstructured, and it is time-consuming to sift through the data. A NER tool will help companies analyze feedback like survey responses, social media posts, and product reviews. It will provide insight into the customers’ experience with your brand.
Improve the recommendations you give your customers
With NER tools, you can improve the content recommendations that you provide to your customers. You can automate the recommendations that you provide to your customers using this tool. This will help companies increase their engagement with customers and ensure they can connect easily.
Moreover, you can use NER to detect other products with similar entities. Furthermore, it can be used in several industries to help companies grow their business.
Increases efficiency
Automated systems like NER will help companies increase their efficiency. With this, they will have the time to handle other tasks swiftly. Moreover, the computerized system will help collect and sort information faster. The information becomes easily accessible and enables you to adhere to your deadlines aptly.
Easy to access information
The central extraction system that NER creates helps companies access information easily. Also, the categories created for various details make it easier for companies to get specific information. Additionally, you can share information between parties too. The NER will help your organization’s staff access vital records without hassles.
Saves time
While purchasing the NER may be expensive, it is a one-time expense. Moreover, it helps you save time and money spent on labor to sift through hordes of unstructured data. NER systems are automated and save you 8-10 hours per week on data sifting.
Entity extraction essentially helps organizations pull out data from unstructured texts and classify them. It helps businesses find essential information quickly without wasting much workforce and time. Also, it increases business efficiency, assists in providing insights into customer feedback, and offers accurate results.
It can also help you improve the recommendations you provide to your customers and increase their engagement. NER helps companies sift through unstructured data and classify it. Ultimately, it helps you grow your business as it makes processes more efficient.
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